The community expressed the need to retain consumer spending inside the City limits, creating a higher multiplier effect in the local economy.
The Shop Local Campaign will educate the community on the importance of buying products and utilizing services from locally owned businesses. This project will also highlight locally owned restaurants and attractions; and promote tourism and spending within the city limits.
Locally-owned businesses recirculate a far greater percentage of revenue locally compared to absentee-owned businesses. In other words, going local creates more local wealth and jobs. Independent retailers return more than three times as much money per dollar of sales than chain competitors. The goal of this project is to increase support of local businesses in the community.
This project also promotes:
- Social and economic resiliency
- Community development
- Economic recovery
Possible Funding Sources, Technical Assistance, and Partners:
- Shop Small / Small Business Saturday
- Shop Local US
- Fox Business Shop Local Movement Planning Guidance
Estimated Timeline: Short Term (< 1 year)
Estimated Cost: Low (< $100k)
During the second community meeting, participants ranked this project at 8.42 out of 10 with respect to level of importance.